Jesus is a profitable individual.
Figure out how to teach him, how to market him, and how to positively present him to people, and you’ll be rich.
Professing his name is a great marketing tool in that it will give you access to billions of dollars managed by evangelical Christians.
Jesus is the product.
We’ve got to make him appealing. We’ve got to find how he address our needs. The churches who master the art of marketing enjoy the most ‘success’.
Jesus is a multi-billion dollar industry.
I feel uncomfortable when I watch videos that say Jesus is a product and some of the most successful salesmen are leaders of mega-churches.
Is Jesus a product? Is he something we need to sell to people?
Wouldn’t the pursuit of a profitable Jesus lead some hearts astray? I think it probably already has. I personally know the temptation to give preferential treatment to the rich.
This week I read a book that attempts to mentor new ministers. It talked about how church leaders have got to learn to play the politics. On the one hand, I’ve been in ministry long enough to know that’s absolutely true. We’ve got to learn to identify what the unwritten contractual agreements are. We ought to, for the sake of healthy church politics, find a way to meet as many of those expectations as possible.
On the other hand, if we embrace a needs-based ministry, the needs of individuals within the church may take precedence over the will of the head of the Church, Christ. That’s why Paul would refuse support from the churches with whom he worked.
All of us who teach and preach the word of God must use compassion and gentleness, but we must also be willing to preach a prophetic word regardless of what it does to church profits.
I prefer to think about men like Jeremiah. He stood outside the temple gates and told people that if they think they are safe from the judgement of God, they had another thing coming their way. I bet he didn’t sell many copies of his book that day.
I’m not opposed to Christian authors writing massively successful books. In fact, my life has been blessed tremendously by Christian literature.
I do wonder what Jesus would say about multimillion dollar Christian organizations. How would he feel about church leaders who are also CEOs of multimillion dollar businesses?
I’m uncomfortable with it all, and by reading the gospels, I think Jesus envisioned a different form of Christianity.
Let’s make Jesus the source of our love and devotion, but let’s not make him a product that we need to improve to make him more marketable.
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